ZARA ESSENZA
Essenza is a limited-edition capsule collection for ZARA that captures the essence of everyday life and the raw simplicity of Mediterranean living. Positioned within the accessible premium segment, the collection focuses on authenticity and the value of natural beauty—textures, colors, and atmospheres that feel real and unpolished. The project was developed as an exercise in art direction, where the visual language was built through a careful selection of photography, highlighting materials, light, and tones that connect with a cosmopolitan audience seeking quality and understated elegance.
